Guardian to print anti-Hamas ad rejected by Times of London

The Guardian has provoked controversy by agreeing to run an ad featuring political activist and Holocaust survivor Elie Wiesel using religious imagery to call on governments to condemn the use of children as human shields by Hamas.

The ad has been criticised in many quarters, including by the pro-Palestinian website Electronic Intifada which described it as an "incitement to genocide."

The ad reads "Jews rejected child sacrifice 3,500 years ago. Now its Hamas' turn."

The ad has already run in a number of papers including the Washington Post and New York Times, but was rejected by the Times of London as “the opinion being expressed is too strong and too forcefully made and will cause concern amongst a significant number of Times readers.”

The Times of London is owned by Rupert Murdoch, who also own the Wall Street Journal, which previously ran the ad.