Israeli underwear line 'inspired' by soldiers wounded in Gaza sparks outrage

An Israeli company has launched an underwear collection "inspired" by soldiers who were wounded during the country's ongoing assault on the Gaza Strip, sparking anger among social media users highlighting record numbers of child amputees in the enclave as a result of the war.

The apparel brand Delta introduced a collection of "adaptive" women's undergarments this week designed for ease of use for those with limited mobility or movement, Haaretz reported. Its ad campaign features models with disabilities, including former soldier Rotem Sdot, who became an amputee three years prior.

While the campaign was praised as "empowering" by many Israeli social media users, hundreds of others expressed anger and disbelief with what they called “tone-deaf” messaging behind the advertisements.

Many called attention to the soaring numbers of those severely injured as a result of Israel’s war on Gaza. 

“There are like 1000x more civilian amputees in Gaza than in Israel and it's thanks to the IDF [Israeli army].  Barf,” one user commented on X, formerly known as Twitter.

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